While freelancing for Calvin Klein, I was fortunate to work on the wildly successful #mycalvins campaign.
The basis of the campaign consists of photos of various celebrities with the words "I ______ in #mycalvins" overlaid onto each image in CK's iconic Futura font. A different word fills in the blank for each spokesperson. Justin Bieber for example, "dreams" in his Calvins, Kendrick Lamar "reflects" in his, Kendall Jenner is simply "Kendall" in hers.
For a new collection "Limited Edition", an all-white, sportswear inspired series, I was asked to create all images for social media takeover where photos of Vine star Cameron Dallas were spread across all platforms from Instagram, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Weibo, and Youku.
